Crafting impactful communication campaigns

This page presents a year-long communication campaign developed as part of a capstone course for Quirky Pickle. Working with five classmates and Jennifer Partin, founder of Quirky Pickle, the campaign was planned, executed, and evaluated to support organizational goals. The page highlights contributions to strategy development, measurable outcomes, and a strategic pivot from an after-school program to a nonprofit organization.

Insights Report

The campaign focused on aligning Quirky Pickle’s retro-inspired design aesthetic with its mission to improve literacy outcomes.

Through surveys of teachers and parents and research on the benefits of analogue writing, the ClassPals pen-pal program was developed into a data-informed, credible tool for educators.

The strategic process included social media analytics, a SWOT analysis, and competitor research, with comparative analysis of organizations such as Redwood Literacy and Edutopia.

Research findings were translated into a digestible communication strategy that kept the balance of playful creativity with professional credibility.

Creative Brief

This creative brief outlines the strategic foundation for Quirky Pickle’s ClassPals campaign, developed to increase brand awareness and motivate sales within the Charleston community.

The brief defines campaign goals, target audiences, messaging strategies, and measurable objectives, positioning ClassPals as a playful yet credible literacy tool for parents, teachers, and homeschool educators.

It details an integrated communication approach that combines digital media, event-based marketing, partnerships, and storytelling to build visibility and trust.

The brief also establishes clear evaluation metrics to assess social engagement, website performance, and sales outcomes, ensuring the campaign’s effectiveness could be measured and refined.

Sample Content Calendar

This content calendar outlines the planned distribution of Quirky Pickle’s digital content across February 2026. It was developed to support consistent brand messaging and audience engagement.

The schedule organizes blog posts, recurring social media series, and bonus content to balance educational storytelling with engaging, trend-driven content that builds community, reinforces brand values, and keeps audiences consistently invested across platforms.

Posts were strategically timed to align with weekly themes, holidays, and campaign milestones, ensuring regular, up-to-date content.

The calendar was built with plans to also put it in a scheduled post system, Buffer. This allows for efficiency, performance tracking, and ongoing optimization of content delivery.

Quirky Pickle Education Foundation

This document compiles all post templates and promotional flyers for the Quirky Pickle Education Foundation, reflecting its pivot from an after-school program to a nonprofit.